BODY IMAGE CAMPAIGN

"Let's be shameless. Be greedy. Pursue pleasure. Avoid Pain. Wear and touch and eat and drink what we feel like. Tolerate other women's choices. Seek out the sex we want and fight fiercely against the sec we do not want. Choose our own causes. And once we break through and change the rules so our sense of our own beauty cannot be shaken, sing it and dress it up and flaunt it and revel in it: in a sensual politics, female is beautiful"

Naomi Wolf - The Beauty Myth

PROMOTING POSITIVE BODY IMAGE
Pressure on women to conform to media stereotypes and ‘ideals’ of beauty has never been greater. Young women working with YWCA Scotland have done a great deal of work on this important issue, including an alternative fashion show, a conference, research and workshops.
YWCA Scotland continues to highlight media influences and reactions to this increasingly high profile issue. Volunteers have written responses to press articles and young women have attended and reported on the Dove Campaign for Real Beauty Launch that aimed to highlight real women in press campaigns.